Privacy Policy

Elite Collision Auto Repair · Last updated: March 8, 2026

This privacy policy complies with the Texas Data Privacy and Security Act (TDPSA) and applicable federal privacy laws.

1. Information We Collect

Information You Provide

  • Contact Information: Name, email address, phone number
  • Vehicle Information: Year, make, model, VIN, damage descriptions
  • Insurance Information: Insurance company name, claim numbers (when provided)
  • Photos: Vehicle damage photos uploaded through our estimate form
  • Communication Records: Messages, inquiries, and correspondence

Information Automatically Collected

  • Website Usage: IP address, browser type, pages visited, time on site
  • Analytics Data: Via Google Analytics and Vercel Analytics (see Section 4)
  • Advertising Data: Via Google Ads and Google Ads Conversion Tracking (see Section 4)
  • Technical Information: Device type, operating system, referring websites

2. How We Use Your Information

  • Providing collision repair estimates and services
  • Communicating about repairs, appointments, and vehicle status
  • Processing insurance claims and documentation
  • Improving our website and service quality
  • Measuring and optimizing advertising campaign performance
  • Complying with legal obligations and protecting against fraud

3. Information Sharing and Disclosure

We do not sell your personal information.

Service Providers

  • Resend / SendGrid — Email delivery for estimates and communications. Form submissions are accessible to BodyShopLeads (our website provider) for lead delivery purposes and are automatically purged every 15 days.
  • Google LLC — Analytics and website performance monitoring
  • Vercel Inc. — Website hosting and analytics
  • Parts suppliers — When necessary for repair estimates

BodyShopLeads (Website Provider)

BodyShopLeads (SM ETE LLC), our website and marketing provider, has limited access to form submission lead data for lead delivery purposes. This data is automatically purged every 15 days.

Insurance Companies

We share relevant information with insurance companies to process claims and obtain approvals.

Legal Requirements

We may disclose information when required by law or to protect our rights.

4. Third-Party Services and Tracking Technologies

Google Analytics — Analytics

We use Google Analytics to understand how visitors interact with our website. It collects pages visited, time on site, geographic location (city/state level), device type, browser, and traffic sources. Data is processed by Google LLC.

Opt out: tools.google.com/dlpage/gaoptout
Privacy: policies.google.com/privacy

Google Search Console — Search Analytics

We use Google Search Console to monitor our website's search performance and identify technical issues. This tool does not collect personal information directly from visitors.

Vercel Analytics — Analytics

Our website is hosted on Vercel, which provides privacy-friendly aggregate analytics (page views, performance metrics). Vercel Analytics does not use cookies or collect personally identifiable information.

Privacy: vercel.com/legal/privacy-policy

Google Ads — Advertising

We use Google Ads to advertise our services. Google may use cookies to show our ads to users who have visited our site.

Privacy: policies.google.com/privacy

Google Ads Conversion Tracking — Analytics / Advertising

We use Google Ads Conversion Tracking to measure when visitors complete actions on our website (such as submitting a contact form) after clicking one of our ads. This uses cookies to associate user activity with ad clicks.

Resend / SendGrid — Email Delivery

We use Resend (and/or SendGrid) to deliver email communications including estimates, appointment confirmations, and service updates. These services process your email address and message content solely to deliver communications. Form submissions processed through these services are accessible to BodyShopLeads (our website provider) for lead delivery purposes and are automatically purged every 15 days.

Privacy: resend.com/legal/privacy-policy

5. Texas Privacy Rights (TDPSA)

These rights apply to Texas residents under the Texas Data Privacy and Security Act.

Right to Access

Confirm whether we process your personal data and access that data.

Right to Correct

Correct inaccuracies in your personal data.

Right to Delete

Request deletion of personal data you provided or that we obtained about you.

Right to Data Portability

Obtain a copy of your personal data in a portable format.

Right to Opt Out

Opt out of targeted advertising or sale of personal data. We do not sell personal data.

Right to Appeal

If we decline your request, you may appeal. We will respond to appeals within 60 days.

How to Exercise Your Rights

We will respond within 45 days.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction, including:

  • Encrypted data transmission (HTTPS/TLS)
  • Access controls limiting who can view personal information
  • Regular review of our data collection and storage practices

No method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your personal information.

7. Data Retention

Customer repair records7 years
Lead data (form submissions)15 days (auto-purged)
Website analytics26 months
Advertising conversion data30–90 days
Email communicationsUntil deletion requested

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience on our website:

Essential Cookies

Required for basic website functionality. The site may not work properly without these.

Analytics Cookies

Used by Google Analytics and Vercel Analytics to understand how visitors use our website.

Advertising Cookies

Used by Google Ads and Google Ads Conversion Tracking to measure advertising effectiveness and show relevant ads.

Preference Cookies

Remember your settings and preferences on return visits.

You can control cookies through your browser settings. Opt out of Google advertising cookies at: adssettings.google.com

9. Opt-Out Mechanisms

10. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information without parental consent, please contact us immediately and we will take steps to remove that information.

11. International Visitors

Our website is hosted in the United States. If you are visiting from outside the United States, your information will be transferred to, stored, and processed in the United States.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and updating the 'Last updated' date. Your continued use of our website after changes constitutes acceptance of the updated policy.

13. Contact Information

Elite Collision Auto Repair

Address: 8245 North Fwy Bldg B, Houston, TX 77037

Phone: 713-888-8880

Email: elitecollisionautorepair@gmail.com

For privacy rights requests, contact us by email or phone with "Privacy Request" in the subject. We will respond within 45 days.

This privacy policy complies with the Texas Data Privacy and Security Act (TDPSA) and applicable federal privacy laws.